rarity

An item's name is colored by how rare or good it is:

  Junk         junk, and trophies from creatures
  Common       food, ammo and cheap things
  Uncommon     decent gear, stims, chips, implants and bags
  Rare         good gear, and creature drops from level 8
  Epic         the best gear, and creature drops from level 16
  Legendary    boss loot, and permanent chips

The colors show in the text, and in the inventory and shop windows on
the webclient.

Examples:
  inventory      your things, each name in its rarity's color
  list           a shop's stock, colored the same
  codex          every item there is